Aloha friends…A few days ago I made a post about Heart Break feat. Goldillox, my latest remix project to hit the streets. Here’s the much anticipated full interview with Tech D label boss, Trenton Thompson.
Interview by Kelly Ross | Agent 137
I sat down with Trenton Thompson Owner/Operator/Producer/DJ at Tech D Records aka Aeon Flex to discuss their new release Heart Break EP Feat. Goldillox by Aeon Flex & Shade K, what it means to be a label owner and more.
Why did you decide to start a label?
I started with a marketing degree, I knew I wanted to be in business but at the time I didn’t go into it fro music related purposes but it seemed like a degree that would make sense. The hands on experience really helped me start the label. Also being a DJ the better part of 20 years, I realized the market was being flooded by producers. I was submitting tracks but had become sick of the bureaucracy waiting for release dates just to hope that it may get good exposure. At that point I decided to start my own label to speed up the release process myself. I started slow with 3 artists and went on a mass marketing spree, I ordered hundreds of giveaways and just gave them away. We will be 2 years old come January and we now we have 125 people on the label.
Tell us in layman’s terms what it means to be on a label. What do you do for the artists on Tech D?
It depends on the artist level, we do everything from signing aspiring artists to get a portfolio started, to catapulting established artists on world tours. Some like Noel Sanger and Shade K manage themselves but usually we manage the up and coming with artist development to prevent what I call a “failure to launch”. Developing them in ways they do not know how to do or access.
Do you have any advice for aspiring producers and djs?
If we reject someone’s tune we try to do it with finesse and send out tutorials because some people take it as the end of the world. My advice is don’t be discouraged if you don’t hear back, everyone is busy it may take time. You may have spent all this time on one track but ready to come back with 3-4 more tracks if the first one hits and don’t stop promoting yourself. Build up a portfolio and doing that comes with experience and confidence, just don’t expect a lot of royalties when you are building your résumé.
Let’s talk about the release how did you choose Goldillox for the vocals?
I had already been working with Shade K and Royal Blood but when I first got to Florida I saw Goldillox perform at the Old Firestone. Her stage presence was absolutely jaw dropping and I knew I wanted to work with her immediately. Once we started working with her I realized she didn’t need much development at all and the rest is history.
How did you choose Wes for the remix?
I have been playing Wes’s tracks since I started playing breakbeat and I kept seeing more and more Juice shirts around. I thought it would be a great political musical move to bring him in and do a track with him. There is a reason why he is winning awards, he is versatile and has been building a tremendous status along with people of great stature giving him global support. Even so, he has great humility and doesn’t have a cocky bone in his body. We even met his mom – most people need to realize we are all just people. Usually the ego is all on the DJ side but if this music machine went bankrupt tomorrow it would simply just bring everyone together – again we are all just people here.
What’s your motto?
FAMILY VALUES, we are all one, it’s NOT A competition.
I want to mention that we talked about supporters and family during the interview. Trenton and I both would like to give out a special shout to Adam Butterfield (_040_) and Angel Dejournett-O’Dell:
Angel & Adam – they know to put on the game face and Tech D is indebted to them, they have definitely helped me grow and mature. All people have a role in this and they are true conduits and are just as important in that role to make connections.
You can find the Heart Break EP Feat. Goldillox (Wes Smith Remix) by Aeon Flex & Shade K here: [Buy it here: Beatport]